Instagram Marketing

Everything you need to know about marketing your eCommerce store on Instagram

Please join us for this FREE Instagram workshop series

We’re going to divide the content up into 3 sections:

1. IG 101: Setting up for Success
2. IG 201: Exponentially growing your following - Fast
3. IG 202: Posting ideas to drive engagement (& Sales!)

After these workshops you’ll be able to:
- Effectively use hashtags to attract the right audience for you
- Dramatically increase the number of click throughs to your shop
- Enormously boost engagement
- Easily design & create compelling promotional posts


DETAILS:

IG 101: Setting up for Success
Level: Beginner to Intermediate

Some of the questions we’ll be answering:
- How does Instagram work?
- How will potential customers find me on Instagram?
- Is Instagram the right channel for my brand? How does it compare to other social networks?
- How can I optimize my profile to drive traffic & sales?
- What about the new algorithm? And how will it affect me?
BONUS TIP: How you can make each post clickable through to your shop


IG 201: Exponentially grow your Instagram following
Level: Intermediate to Advanced

Some of the questions we’ll be answering:
- How do I choose the best hashtags for my shop?
- Which are better - popular hashtags or niche hashtags?
- How many hashtags should I use (I don’t want to look spammy)?
- How can I engage with my target audience quickly and effectively?
- What about automated bots? Are they a good idea?
- What is influencer marketing & will it work for me?
BONUS TIP: how to make hashtag lists to dramatically improve your efficiency


IG 202: Posting ideas to drive engagement (& Sales!)
Level: Intermediate to Advanced

- 25+ creative content ideas for your shop
- How to automate your posts to save time & improve your efficiency
- How to write captions that result in sales
- Photography & editing tools
BONUS TIP: How to design compelling promotional posts without learning Photoshop

We’ve been working really hard to get all this information set up for you. Looking forward to seeing you’ll there!


Your Instructor


Sahiba & Karan
Sahiba & Karan

A fledgling yoga teacher and ardent Scrabble player, Sahiba loves dogs, horse-riding, dancing, water sports and tattoos. She studied at UCL and the Annenberg School, USC (go Trojans!) before starting her own eBay and Etsy stores.

She a co-founder of the OrangeTwig Marketing app and our in-house expert on Instagram and content creation.

A little known fact - Sahiba used to be a weather presenter on India's national TV channel.
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Karan has 15+ year of technology and Internet advertising experience. Helped build Yahoo's search monetization products from ground up before giving it all up to start The Orange App.

Karan divides his time between San Francisco (CA) and New Delhi (India), where OrangeTwig's offices are. He and his wife, Sahiba, just celebrated their daughter's first birthday.

A wannabe philosopher, Karan sees entrepreneurship as a means for bringing about social change. When not working, he loves beach bumming, sleeping, eating and, quite paradoxically, adventure sports.


Get started now!